Mercedes-Benz A-Class : Be Yourself

For this campaign I worked closely with creative director Mathias Wilke and CG studio Recom Farmhouse to create a world of striking colours, in which the cars are irradiated by unexpected hues.

Against the backdrop of a pristine white studio, we employed sculptural installations made of dichroic glass to create beautiful spectrums of colour. The kaleidoscopic nature of the glass has created the perfect medium to symbolise the freedom of being yourself whilst using the car, evoking a journey of emotions.

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CREDITS

Client/ Mercedes-Benz
Agency/ Antoni
Creative Direction / Mathias Wilke
Art Direction & Virtual Photography / Alessandra Kila
CGI and Post Production / Recom Farmhouse